Press Centre
ENLIGHTENED™ – Swarovski Elements joins Sanrio in Celebrating the 35th anniversary of Hello Kitty with a ONE-OF-A-KIND, Super Hello Kitty Jewel Doll
ENLIGHTENED™ – Swarovski Elements will be host, at BASELWORLD 2009, to the global unveiling of a Super Hello Kitty Jewel Doll adorned with 2,345 Genuine Gemstones and an exclusive one carat diamond all precision cut from ENLIGHTENED™ – Swarovski Elements . It’s the only luxury item of its kind in the world, created by Tokyo jewellery-maker I.K. Co., Ltd. in collaboration with ENLIGHTENED™ – Swarovski Elements and Sanrio Company, Ltd. The exclusive doll will premier along with the launch of an unlimited five-piece jewellery collection created with various coloured Cubic Zirconia stones from ENLIGHTENED™ – Swarovski Elements, to commemorate the 35th anniversary of Hello Kitty.
The Super Hello Kitty Jewel Doll is the perfect pairing of precision-cut gemstones from ENLIGHTENED™ – Swarovski Elements together with the emotions and affection associated with Hello Kitty. This unique, one-of-a-kind Super Hello Kitty Jewel Doll is made of Platinum 900, white Passion Topaz®, Pink Sapphires and accentuated with Citrine, Black Spinel and an exclusive one carat diamond. The five-piece Hello Kitty jewellery collection is made of rhodium plated sterling silver and features five different colours of Cubic Zirconia from ENLIGHTENED™ – Swarovski Elements that symbolize the 35th anniversary of Hello Kitty. Each colour has been chosen to convey a symbolic meaning: Red for Friendship, Pink for Cuteness, Yellow for Heartful, Green for Wish and Lavender for Sweet: A beautiful message from Hello Kitty to the world, communicated via the universal language of the “power of colour.”
This initiative highlights the creative collaboration between two high-profile global brands, each adding their own unique take on exclusivity and iconic elegance.
ENLIGHTENED™ – Swarovski Elements, formerly marketed under the trade name Signity, is internationally recognised for its exquisite Genuine Gemstones and Created Stones, available in an alluring array of shapes, sizes and colours. Drawing on Swarovski’s expertise in state-of-the-art cutting technology, each stone is cut with unparalleled precision and the utmost attention to perfection, designed to enhance its light, luminescence and brilliance. The range of Genuine Gemstones includes Sapphire, Ruby, Rhodolite, Peridot, Amethyst, Citrine, Passion Topaz® and the like, in a sumptuous spectrum of tones, textures and translucencies. Top quality Created Stones, replicating nature’s finest, include Ruby and Sapphire, Alpinite and Spinel, in numerous shades. ENLIGHTENED™ – Swarovski Elements also presents the most dramatic, sophisticated shades of top quality Cubic Zirconia, with its exceptional brilliance and unfolding depths of light and lustre, equally wondrous yet manmade, and very much the material of the moment.
Hello Kitty is one of the most beloved characters of the Sanrio Company, Ltd. An endearing icon that initially appeared in 1974 and has since blossomed into a global brand. Today over 50,000 different product varieties can be found in more than 70 countries around the world – from Hello Kitty theme parks in Japan, a Maternity Hospital and Hello Kitty Resort in Taiwan, to her very own TV series. Hello Kitty has won the hearts of children and adults alike and holds the exclusive title of UNICEF Special Friend of Children, as well as Japan’s Goodwill Ambassador of Tourism for China and Hong Kong. Her sweet and sincere persona reflects the company’s philosophy that a gift is a means of expressing our heartfelt feelings for others.
