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World Renowned Ruby Slipper Collection Made with CRYSTALLIZED™ – Swarovski Elements to Be Exclusively Displayed in the Swarovski CRYSTALLIZED™ Lounge NYC
Culminates Year-Long International Tour Celebrating the 70th Anniversary of The Wizard of Oz
The 70th anniversary celebration of The Wizard of Oz continues as the world-renowned Ruby Slipper Collection, a creative re-interpretation of one of film’s most iconic symbols, marks its arrival at the SWAROVSKI CRYSTALLIZED™ Store in New York, enchanting visitors from September 10 – 30, 2009.
In celebration of the 70th Anniversary of The Wizard of Oz, Warner Bros. Consumer Products in partnership with CRYSTALLIZED™ – Swarovski Elements, invited the world’s top shoe designers to reinterpret Dorothy’s iconic Ruby Slippers for modern times, granting them creative license and access to unlimited CRYSTALLIZED™ – Swarovski Elements to re-imagine Dorothy’s design with their own vision of the sparkling Ruby Slipper.
Making its debut at Mercedes-Benz Fashion Week in September, 2008, The Ruby Slipper Collection, which features the top names in designer footwear and fashion including: A. Testoni, Abaete, Alberta Ferretti, Betsey Johnson, Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi and Tuleh and has toured domestically and internationally over the course of the year in celebration of the timeless classic.
“I welcomed this project mainly because I’ve always liked the movie. I think it’s a masterpiece. I love the imaginary world described in the novel and perfectly transposed in the movie. Each character well embodies human weaknesses and the constant struggle to overcome them,” said designer, Giuseppe Zanotti. “I’ve imagined a modern Dorothy and what’s better than a pair of sparkly flat ballet shoes to travel in her imaginary world?”
The Wizard of Oz Ruby Slipper Collection will be on display at the SWAROVSKI CRYSTALLIZED™ Store in New York, located at 499 Broadway Ave., from September 10 – 23, 2009. Following the showcase, the Collection will be auctioned at Warner Bros. Entertainment’s “Emerald Gala” at Tavern on the Green in New York City on September 24, 2009, to benefit long-term philanthropic partner, the Elizabeth Glaser Pediatric AIDS Foundation.
About CRYSTALLIZED™ – Swarovski Elements
CRYSTALLIZED™ is the brand name for all loose crystal elements by Swarovski, the world's leading producer of precision-cut crystal. Over the past decades CRYSTALLIZED™ – Swarovski Elements have become an essential ingredient in international fashion and design. The unique brand tag "made with CRYSTALLIZED™ – Swarovski Elements" serves as quality proof of the customers' products to enhance the value and provide consumers assurance that they are buying the finest quality in crystal. For more information please visit WWW.CRYSTALLIZED.COM.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About The Wizard of Oz
The Wizard of Oz is one of the most beloved and iconic motion pictures of all time filled with timeless sentiments and values cherished by multiple generations. Originally released in 1939, more than one billion consumers have experienced the classic story of Dorothy and friends in the Land of Oz
About Elizabeth Glaser Pediatric AIDS Foundation
The Elizabeth Glaser Pediatric AIDS Foundation is a worldwide leader in the fight against pediatric AIDS. Its innovative research programs, collaborative training initiatives, advocacy efforts, and rapidly expanding international prevention and treatment programs are bringing dramatic changes to the lives of children worldwide. To learn more about the Elizabeth Glaser Pediatric AIDS Foundation and its programs, visit www.pedaids.org.
THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
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