Press Centre

January 2011

Valentine`s Day Collection 2011

Loveheart Loveheart
Erika Erika
Nectar Nectar

Looking for a little color and vivacity? The iconic heart shape has been reinterpreted using an exclusive crystal cut this season to create an allure that is perfectly on-trend. “Loveheart”, available in small and large versions, is characterized by asymmetric lines, hollowed shapes and delicious crystal color shades of fuchsia, mauve and light pink. Meanwhile, the striking “Nectar” pendant features a smaller heart design in bright crystal colors.

Using a monochrome palette, the “Nostalgia” pendant heart shape is entirely covered in pavé crystal which can be opened up to hold little personal treasures such as photos or messages from loved ones. And three crystal pavé hearts interlace to form the striking “Nation” pendant, a single heart in the shape of a cage. This versatile pendant has one side in clear crystal and the other in black crystal.

Hearts are also a key feature of the accessories in this collection. Go for ultra shine with the “Heart” key ring, an elongated heart created using a new technique whereby fine crystal stones are inlaid into Plexiglass. Choose between graphic black or pure white for the Plexiglass outline.

The delightful “Erika” and “Eliot” characters, with their jokes and antics, liven up mobile phone accessories adorned with crystal beads. Vinyl, in red or black, gives the pieces a modern touch. The “Ladybird” style also features flamboyant red, and brings together the silky peach-skin feel of Alcantara with a futuristic vinyl strap. The heart-shaped key ring in faceted pink crystal makes for a delicate offering.

The irresistible and evocatively-named “A Rose for You” and “Perfectly Happy” Kris Bears in faceted crystal make delightful Valentine’s Day gifts. With their playful charm and infinite sparkle, these characters convey special sentiments to loved ones.

Delicate, romantic, poetic and sophisticated, the Valentine’s Day collection for 2011 epitomizes the drive for excellence and the passion for crystal that are so close to Swarovski’s heart.