Press Centre

April 2011

Eliot and Erika, a Brilliant Success Story. Swarovski Spring/Summer 2011 Collection

Eliot Eliot
Erika Erika
Eliot Keyring Eliot Keyring

Originally named Elvis, our young hero returns as a budding artist and graffiti tagger under the pseudonym Eliot. Since their debut in Spring/Summer 2008, the pair has become a great success, eagerly awaited each season by fans across the globe.

Easily recognizable and exemplifying Swarovski’s unique creativity and know-how, Eliot and Erika reappear every six months with brand new looks and accessories, interpreted anew according to the inspiration and seasonal mood of Swarovski’s Creative Director, Nathalie Colin. “When I created these two little characters, I imagined them as complementary opposites, inspired by yin and yang. Erika symbolizes joie de vivre and a positive outlook, while Eliot is more mischievous and can be something of a grouch...”

So the story goes, Eliot and Erika were born from a single crystal egg, and at birth the fairies gave them the power to bring instant joy and poetry wherever they go. Rediscover this magic each season in the tales of their latest adventures, and in their fun design, fresh style, modern attitude and bright colors.

This summer, the inseparable pair features a wealth of minute detail. An artist, but also a bit of a bad boy, Eliot is just about to tag the lovely bow on Erika’s head! For the first time her eyes are lifted to heaven in surprise, while her little body in clear miniature crystal Pointiage® is partly covered with multicolored epoxy. Eliot still has the mischievous expression of previous seasons, echoed by a scattering of bright pink miniature crystals.

Originally launched in the form of pendants, today Eliot and Erika appear on a whole range of Swarovski leather goods such as coin purses, clutches and even handbag charms. This bright and cheerful line of accessories feature the faces of Eliot and Erika complete with eyes that sparkle with a multitude of faceted crystals.

Many other adventures are already planned for Eliot and Erika in the coming seasons. These mischievous characters, full of life and sparkle, will certainly continue to surprise their fans, perfectly illustrating Swarovski’s goal of bringing enchantment to everyday life.