Press Centre
The World of Swarovski
EXCELLENCE ENGENDERS SUCCESS
Swarovski is the global market leader in the fields of:
• loose crystal (CRYSTALLIZED™ - Swarovski Elements and STRASS®
Swarovski® Crystal)
• crystal objects, jewellery and accessories
• precision optical equipment (Swarovski Optik)
• bonded grinding and dressing tools (Tyrolit)
• genuine gemstones and created stones (Enlightened™ - Swarovski
Elements)
• road safety products (Swareflex)
ENCHANTING YOUR WORLD WITH CRYSTAL
THE COUTURE LINE: DANIEL SWAROVSKI
Daniel Swarovski is a unique line of accessories that underscores the significance and remarkable success enjoyed by crystal in the realms of luxury and beauty. Comprising a range of jewellery, handbags, accessories and home decor objects, it confirms the undisputed role that crystal holds as a creative material.
THE SWAROVSKI PREMIUM LINE
Always in harmony with the prevailing zeitgeist, these lines consist of two segments: Crystal Fashion for fashion jewellery and accessories, and Crystal Living for interior design objects, figurines and collectibles. Each Premium Line article is designed to enhance reality and lend a touch of poetry to life.
INSPIRING YOUR VISION WITH CRYSTAL
Swarovski supplies crystal elements and semi-finished products to the fashion, jewellery, interior design and lighting industries, working side by side with designers to help them express their creative talent. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ – Swarovski Elements are produced for the fashion, jewellery and interior design while STRASS® Swarovski® Crystal is especially made for architecture and lighting. The company has long been a legitimate part of the haute couture language and has enjoyed a longstanding creative partnership with the world of fashion that stretches from Coco Chanel and Elsa Schiaparelli to the icons of the modern runways. Since its founding Swarovski has maintained creativity, craftsmanship and technological excellence as its cornerstones. Today Swarovski crystal elements and semi-finished crystalline products are used far beyond fashion and jewellery. Now also used widely for home accessories and interior decor, STRASS® Swarovski® Crystal is a popular choice for leading lighting designers who combine them with high-tech lighting elements to create attractive, innovative and functional contemporary lighting solutions. CRYSTALLIZED™ – Swarovski Elements have also become a favourite creative medium for other important market segments and are increasingly being used to embellish fashion accessories, shoes and innovative packaging and paper solutions. Constant innovation and research now make it possible to safely add CRYSTALLIZED™ – Swarovski Elements to almost any surface. Every individual Swarovski crystal product represents the poetry of precision, creativity and joy.
SWAROVSKI KRISTALLWELTEN: A PLACE OF ENCHANTMENT
In 1995, Swarovski chose to mark its centenary in a spectacular fashion by assigning a central role to the creative power of crystal. The Austrian multi-media artist André Heller was commissioned with the concept and design of an exhibition, concert and event centre dedicated to the world of crystal near the Swarovski headquarters in Wattens, Austria. This homage to crystals and creativity, the Swarovski Kristallwelten leads visitors through a series of fantastic Chambers of Wonder, where artists such as Jim Whiting, Fabrizio Plessi, and Brian Eno were given free rein to express their interpretations in crystal in all its beauty. The Swarovski Kristallwelten has proved to be extremely popular and was enlarged in 2007. Over seven million visitors have experienced the magic of crystal in Wattens since 1995.
SWAROVSKI OPTIK
Swarovski Optik today specializes in the manufacture of precision sports optics and is a world leader in the premium segment of this market. With a reputation for superior quality, Swarovski Optik binoculars, telescopes, rifle scopes, range finders, image intensifier and optronic devices are the preferred choice of many professional users and discerning nature watchers around the globe.
ENLIGHTENED™ - Swarovski Elements
ENLIGHTENED™ is an elements brand of Swarovski, specialized in precision cut genuine gemstones and created stones, masterfully cut to reveal a vibrant radiance and brilliance beyond all others. ENLIGHTENED™ sets new standards of quality and craftsmanship, inspiring creativity amongst some of the most talented minds within the fine jewellery industry. ENLIGHTENED™ defines new avenues of expression, creating unlimited possibilities for design and innovation.
TYROLIT
Tyrolit supplies bonded grinding/cutters, sawing, drilling and dressing tools as well as machines for the construction and the stone industry.
SWAREFLEX
Swareflex produces high quality, precision made road safety reflectors. The products feature robust glass elements imbedded into durable plastic surfaces and also incorporate high-tech LED lighting elements and solar cells.
SWAROVSKI STATISTICS
2009 sales: 2.25 billion Euro
Employees in 2009: 24.800
Production locations in the following 18 countries: Argentina, Austria, Brazil, China, Czech Republic, France, Germany, India, Indonesia, Italy, Jordan, Liechtenstein, Mexico, Switzerland, Thailand, Turkey, UK, USA
Global distribution network: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Dubai, Finland, France, Germany, Greece, Hong Kong, Hungary, U.K., India, Indonesia, Iran, Ireland, Italy, Japan, Korea, Liechtenstein, Macau, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, USA, Venezuela
RETAIL IN 2009: Swarovski is represented by 1014 own operated boutiques and with 819 Swarovski partner operated boutiques.
