Stage & Screen

Sex and the City 2 2010

May, 2010

SWAROVSKI PRODUCTS SPARKLE IN FEATURE FILM SEX AND THE CITY 2 AS EXCLUSIVE CRYSTAL JEWELLERY PARTNER OF THE MOVIE

Continuing a long-standing, sparkling relationship, Sex And The City and Swarovski, the world-renowned crystal manufacturer, have joined forces for the next instalment of the iconic film, Sex And The City 2. Brought to the screen by New Line Cinema, Home Box Office and Village Roadshow, Sex And The City 2, from Warner Bros. Pictures, opens in theatres on Thursday, May 27. The sequel reunites Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon in their starring roles as Carrie, Samantha, Charlotte and Miranda.

In celebration of the creative collaboration, more than 800 Swarovski boutiques worldwide will transform their windows and allow customers to accessorize in the style of their favourite character from the film. Dedicated followers of fashion will also find Sex And The City 2 content on Swarovski.com.

Swarovski sparkles throughout Sex And The City 2, adding glamour to Carrie’s closet, setting the scene with Crystalline glasses and shining light from Swarovski Crystal Palace chandeliers on the movie’s chic sets. Fans of the brand will spot the swan logo gracing a red carpet scene.

“It is an honour to be involved in one of the most anticipated movies of 2010. Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity and a strong sense of personal style,” says Nadja Swarovski, Vice President, International Communication, Swarovski.

Costume designer Patricia Field was once again a legendary collaborator of Swarovski in this film! “Swarovski is great for me on many levels.  I love anything that reflects the light and makes everything sparkle. I use Swarovski a lot.” Patricia Field, Sex And The City 2, Costume Designer.